Jeffrey Dechausse Aids First Citizens Bank Makeover

September 20, 2013

Upon revamping its image and appeal, First Citizens Bank secured Bully Pictures to produce its three new commercials intended to bring out the intimacy of the company with its clients. Bully Pictures put Jeffrey Dechausse in the director’s seat for all three spots: First Love, A Dog’s Life, and Together. Read the story in Street Insider here.