Some things are naturally boring: tax forms. Instruction manuals. Airline safety videos. Oops. Scratch that last one. United Airlines is rolling out a safety video that may change the way you think about safety videos. Sure, it's about safety. But that's just the beginning. It's also about lifting the carrier's brand image. It's about not-so-subtly marketing the fact that it flies to a bunch of far-flung places. It's about giving the much-criticized airlines an aura of sophistication. And, perhaps most astonishingly, it's about humor. Read more here.